Impressions
Galore
"You think it, we ink it."
6010 Manchester Rd.
Akron, Ohio 44319
(330) 247-2465
Promotional Products, Custom Buttons, T-Shirts, Logo Golf Balls, Bath Works by Bobbi
71% of an audience consisting of the average American consumer, 44% reported having received a promotional product in the last 24 months.
Of this group, 90.4% reported either currently owning or posessing a promotional product received within the last 24 months.
Reach:
Recall:
89% of consumers could recall the advertiser's name on the product they had received in the past 24 months. 76.2% could recall the advertiser, message and promotional product received.
Response:
83% of respondents like receiving a promotional product with an advertising message. 48% would like to receive promotional products more often. 69% generally keep the promo product if they have a use for it. 36% generally give the product to others if they have no use for it - ensuring additional exposure for the advertiser. 35% generally keep the product if they like the advertiser.
Source: 2010 Promotional Products Fact Sheet
Top 5 (2009) Products
Wearables - 31.20%
Writing Instruments - 8.68%
Bags - 7.61%
Calendars - 7.14%
Drinkware - 6.79%
Repeated Exposure:
58% of respondents keep a promo product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that's a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window.
