Impressions
Galore
"You think it, we ink it."
6016 Manchester Rd.
Akron, Ohio 44319
(330) 247-2465
Promotional Products, Custom Buttons, T-Shirts, Logo Golf Balls
71% of an audience consisting primarily of business people
reported having received a promotional product in the last 12 months.
Of this group, 34% had the item on their person.
Reach:
Recall:
76% of respondents could recall the advertiser's name on the product they had received in the past 12 months.
Impress:
52% of respondents did business with the advertiser after receiving the promotional product. 52% of participants reported their impression was more favorable after receiving the item.
Integrated Marketing:
Adding a promotional product to the media mix generated favorable attitudes towards a print ad in all cases.
Source: 2008 Promotional Products Fact Sheet
Pens and wearables are in!
Writing instruments are the most-recalled advertising specialty item followed by shirts, caps, and bags. Among the wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Each bag averages 1,038 impressions per month!
User-Friendly!
The majority (81%) of promotional products were kept because they were considered useful! More than three-quarters of respondents have had their items for more than 6 months!
Research provided by the Advertising Specialty Institute, Copyright 2008, All Rights Reserved.
